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This popular introductory book provides a clear introduction to the key ideas within media studies. The friendly writing style and everyday examples, which made the first edition a favourite with students and lecturers alike, has been retained and updated in this new edition.
This comprehensive text provides a wide-ranging perspective on the Media and:
- Uses examples and case studies from the real world
- Shows how key concepts can help us understand the relationship between the Media and society
- Provides a clear explanation of how critical perspectives on the Media construct thinking about media businesses, texts and audiences
This book is essential reading for students in Media Studies, Cultural Studies and courses with a media interest, such as Sociology and English.
Please visit our supporting website for two additional chapters on Approaches to Film and Gendered Magazines: www.openup.co.uk/burton
- Sales Rank: #2810764 in Books
- Brand: Brand: Open University Press
- Published on: 2010-05-01
- Original language: English
- Number of items: 1
- Dimensions: 9.60" h x .79" w x 7.40" l, 1.67 pounds
- Binding: Paperback
- 352 pages
- Used Book in Good Condition
About the Author
Graeme Burton has been writing books for students on media, communications and cultural studies for over 25 years and was most recently Visiting Lecturer in Media Studies, University of Teesside, UK.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Good intro to critical media studies
By Ela
Important summary of research on media. I am not convinced about certain theoretical statements but overall I think this is a well written and conceived book. A note of caution for a U.S. Undergraduate audience: the constant references to British television and media institutions may appear off putting or confusing.
0 of 0 people found the following review helpful.
Difficult to understand
By R. Bennett
I had this book assigned for a class, and contrary to the publisher's description, it was extremely difficult reading. The author engages in prolific polysyllabic pedantry, obfuscating the obvious with ostentation until this reader succumbed to obtusion.
Why use big words when simple ones will do?
0 of 0 people found the following review helpful.
very good
By Ye Sun
The book is in good quality. I bought it for my media and society class. It is very helpful and clear.
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