PDF Ebook The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't, by Carmine Gallo
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The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't, by Carmine Gallo
PDF Ebook The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't, by Carmine Gallo
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How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"?
They told brilliant stories.
In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage.
In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?
- Sales Rank: #178634 in eBooks
- Published on: 2016-02-23
- Released on: 2016-02-23
- Format: Kindle eBook
Review
*Washington Post Bestseller*
“I believe there are seeds of greatness in each and every one of us. In The Storyteller's Secret, Carmine Gallo unlocks the techniques that have made some of the greatest entrepreneurs, speakers, and leaders of our time as great as they are. The chapters are filled with inspiring stories and specific tips that will help you elevate your personal brand, move your business forward and, quite possibly, change the world.” ―Lewis Howes
“I believe your adversities are your advantage. Carmine Gallo shares this philosophy. In The Storyteller's Secret, he shows us how overcoming challenges - tension over triumph - is the stuff by which great stories and great successes are made.” ―Darren Hardy, Publisher, Success Magazine
“After I lost my legs I got a second chance at life. I learned that the only limits we have are the ones we place on ourselves. I started to ask myself the question, 'If life were a book, and I was the author, how would the story go?' In The Storyteller's Secret, Carmine Gallo not only gives you the tactical steps to sharing your ideas, he also digs into the psychology of storytelling to explain why the stories we tell ourselves are the most important and empowering ones of all.” ―Amy Purdy
“Having facts on your side isn't enough. You have to do storytelling. In The Storyteller's Secret, Carmine Gallo shows you how to frame ideas to make an irresistible, memorable, and emotional connection with your audience. We have very big problems to solve and we have entrepreneurs with great ideas, but knowing the science isn't enough. Stories educate, inform, and ultimately inspire us to change the world.” ―Vinod Kholsa
For years I’ve come to trust Carmine Gallo’s sage wisdom on learning to be a better communicator and I’ve made his book, Talk Like TED, required reading for my staff. I’m excited about The Storyteller’s Secret because in my business communication and leading teams to victory are most certainly related!–Brigadier General Kenneth E. Todorov, USAF (Ret)
About the Author
CARMINE GALLO, bestselling author of The Presentation Secrets of Steve Jobs, is the communications coach for the world’s most admired brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker who has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others and writes the Forbes.com column “My Communications Coach.” He lives in Pleasanton, California, with his wife and two daughters.
Most helpful customer reviews
41 of 42 people found the following review helpful.
A good story inspires and motivates people to action; many storytellers are made and not born.
By Kathleen San Martino
Carmine Gallo attempts to explain how good stories are created and inspire through the examples in this text. He makes it clear that most great storytellers are made as a result of struggle or tragedy in their lives that they turned into victory.
The author breaks down the types of stories as follows:
- Storytellers who ignore our inner fire
- Storytellers who educate
- Storytellers who simplify
- Storytellers who motivate
- Storytellers who launch movements
There's no doubt parts of this book are inspiring and that this author has proven his point through the stories of some notable people like Howard Schultz (CEO of Starbucks), Joel Osteen (American preacher), Richard Branson (founder of Virgin Group), Amy Purdy (world-class Paralympic snowboarder), Oprah Winfrey (talk show host), Winston Churchill (former Prime Minister of the United Kingdom), etc., etc.
For instance, Steve Jobs (co-founder of Apple) used a violation of expectations when he announced in a presentation "We have three products...The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device." He repeated these three products again and then he violated everyone expectations by saying that they were not three devices. He said, "This is one device. And we are calling it an iPhone."
Although this book is spot on with how certain people inspire, motivate, and exert a powerful influence through a great story, I did not find reading this a page turner because it was repetitive, long-winded, and the "secrets" were pigeon-holed into five different types of stories almost all of which could have fit any type of story. To me every story in the book educated, motivated, and simplified the message into something the audience could understand. The author, in my opinion, failed to heed his own advice of simplifying the story and instead crafted a message at least 50% longer than it should have been.
So........ here is my story:
I am an avid consumer who has become weary over the inferior consumer products that I wasted my money on and which have ended up in landfills. Therefore, as a hobby I decided to combine my love of writing with my desire to review products in order to empower others in making informed purchase decisions and spend dollars wisely in the hopes that they not lose money like I have.
Please note that I received a pre-release book. In its current state, I feel this book is one that should be borrowed from a library. If the story were tightened up by about 50% (which I doubt it will be), then I might consider this worth the purchase.
0 of 0 people found the following review helpful.
Well-written and informative, even for a commonly-covered topic
By Matthew T. Carpenter
Great book! Very informative, and his claims were backed by credible, concrete data, illustrated with--of course--captivating stories. Worth the time.
0 of 0 people found the following review helpful.
Four Stars
By Van D.
I haven't finished it yet , but the content is good
See all 42 customer reviews...
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