Selasa, 30 November 2010

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Charles Williams was a writer of unusual genius. He had an ability to make theological matters not merely interesting to the lay person; but to make them appear, what they in fact are, matters of Life and Death.

  • Sales Rank: #13325244 in Books
  • Published on: 1968
  • Binding: Paperback
  • 245 pages

About the Author
(1886-1945) An intense, imaginative, magnetic person, Charles Williams was a member of the Inklings, the group ofcreative Oxford Christians of the 1930s and 1940s thatincluded C. S. Lewis and J. R. R. Tolkien. Though heexcelled in many literary genres, Williams is bestremembered for his poetry and his originalfiction contemporary religious novels filled withsuspense, mystery, and supernatural conflict.

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Minggu, 28 November 2010

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This collection of essays explores the now mostly extinct notion of "Semites." Invented in the nineteenth century and essential to the making of modern conceptions of religion and race, the strange unity of Jew and Arab under one term, "Semite" (the opposing term was "Aryan"), and the circumstances that brought about its disappearance constitute the subject of this volume. With a focus on the history of disciplines (including religious studies and Jewish studies), as well as on lingering political, theological, and cultural effects (secularism, anti-Semitism, Israel/Palestine), Semites: Race, Religion, and Literature turns to the literary imagination as the site of a fragile and tenuous alternative, the promise of something like a "Semitic perspective."

  • Sales Rank: #540109 in Books
  • Brand: Brand: Stanford University Press
  • Published on: 2007-10-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .50" w x 5.50" l, .48 pounds
  • Binding: Paperback
  • 160 pages
Features
  • Used Book in Good Condition

Review
“Anidjar argues persuasively that it was precisely at the moment when Christian Europe appeared to vanish, in the wake of the Enlightenment, political revolution, and universalism, that Christendom retained its identity and power through its construction of the Semites­the two enemies, Arab and Jew. The purported separation of religion and politics, a separation that has formed the core of Western historical thinking over the last two centuries, in fact did not occur. In less than two hundred pages, Anidjar succeeds in shifting our understanding of Christianity’s relationship to modernity, to power, to Jews and Arabs, and to Judaism and Islam.” —Mitchell B. Hart, University of Florida

“In this fascinating collection of essays, Gil Anidjar traces the Western conception of the outsider, the enemy, through the once-familiar notion of the Semite. He invites his readers to ponder the remarkable fact that although the category of ‘Semite’ is now scarcely used in its original sense (Arabs and Jews as Europe’s joint Other), its negative, ‘anti-Semite’ (meaning anti-Jews), is very much alive in religious and political discourses in Euro-America. Anidjar is a master of Derridean deconstruction, a provocative analyst of the role of Western Christianity in the formation of contemporary hostilities. This elegant book will upset many complacencies.” —Talal Asad, The CUNY Graduate Center

About the Author
Gil Anidjar is Associate Professor in the Department of Middle East and Asian Languages and Cultures at Columbia University. He is the author of "Our Place in Al-Andalus": Kabbalah, Philosophy, Literature in Arab Jewish Letters (Stanford, 2002) and the editor of Jacques Derrida's Acts of Religion (2002).

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Sabtu, 27 November 2010

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  • Published on: 1602
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Senin, 22 November 2010

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Central banks have over the past few years devoted considerable resource to the study of the economics of payments. In parallel, this field has begun to establish itself as a new subject for scholarly research, drawing in academic students and researchers. To date, however, there has been little attempt to draw together the key insights gained from this growing body of research.

This volume seeks to offer just such a synthesis. It charts the frontier of our knowledge to date and puts it in the context of a comprehensive overview of the policy issues faced by central banks in this sphere. In particular, it explores central banks' roles in payment systems; the risks on which central banks focus in their oversight activities; and the challenges central banks face as the payments and settlement landscape evolves.

The economics of payments is a multi-disciplinary field, taking in branches of economics such as monetary theory, search theory, game theory and industrial organisation. It also draws on techniques from network theory and makes extensive use of simulation studies to model complex interactions between payment system members. For each of the topics covered, this volume highlights some of the most influential works in the literature. The volume also draws heavily on empirical insights, in
particular offering an historical context to central banks' involvement in payment systems.

  • Sales Rank: #2789752 in eBooks
  • Published on: 2009-09-24
  • Released on: 2009-09-24
  • Format: Kindle eBook

About the Author

Mark Manning joined the Financial Stability Directorate of the Bank of England in 2002, after several years working as a fund manager in the City of London. Since joining the Bank, Mark has specialised in policy and research in payments, clearing and settlement, co-authoring several research papers and articles in this area and participating in various international policy and working groups. Mark is currently on secondment from the Bank of England at the Reserve Bank of Australia, where he heads the Payments System Stability section of the Payments Policy Department. Mark holds Masters degrees in Economics and Finance, from University College London and London Business School, respectively. Dr Erlend Nier holds a PhD in Economics from the London School of Economics. He joined the Bank of England in 2001 and held a position as Research Manager in the Bank's Financial Stability Directorate. During his time at the Bank, Erlend Nier has led research and policy work on a range of financial stability issues, including capital and liquidity standards for banking firms, payment system design, and linkages between financial stability and monetary operations. Erlend Nier's current position is as Senior Financial Sector Expert with the IMF's Monetary and Capital Market's Department, on secondment from the Bank of England.
Dr Jochen Schanz holds a PhD in Economics from the European University Institute. He has worked as an economist for an investment bank before joining the Bank of England as an economist in 2005. During his time at the Bank, he has worked on market infrastructure questions, focussing on the link between system design, banks' short-term liquidity management, and systemic risk. His interests include regulation of financial markets and governance of firms providing infrastructure services.

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The perfect beginner’s guide for anyone interested in a network security career

 

Security is the IT industry’s hottest topic–and that’s where the hottest opportunities are, too. Organizations desperately need professionals who can help them safeguard against the most sophisticated attacks ever created–attacks from well-funded global criminal syndicates, and even governments.

 

Today, security begins with defending the organizational network. Network Defense and Countermeasures, Second Edition is today’s most complete, easy-to-understand introduction to modern network attacks and their effective defense.

From malware and DDoS attacks to firewalls and encryption, Chuck Easttom blends theoretical foundations with up-to-the-minute best-practice techniques. Starting with the absolute basics, he discusses crucial topics many security books overlook, including the emergence of network-based espionage and terrorism.

 

If you have a basic understanding of networks, that’s all the background you’ll need to succeed with this book: no math or advanced computer science is required. You’ll find projects, questions, exercises, case studies, links to expert resources, and a complete glossary–all designed to deepen your understanding and prepare you to defend real-world networks.

 

Chuck Easttom has worked in all aspects of IT, including network administration, software engineering, and IT management. For several years, he has taught IT topics in college and corporate environments, worked as an independent IT consultant, and served as an expert witness in court cases involving computers. He holds 28 industry certifications, including CISSP, ISSAP, Certified Ethical Hacker, Certified Hacking Forensics Investigator, EC Council Certified Security Administrator, and EC Council Certified Instructor. He served as subject matter expert for CompTIA in its development or revision of four certification tests, including Security+. He recently assisted the EC Council in developing its new advanced cryptography course. Easttom has authored 13 books on topics including computer security and crime.

 

Learn how to

  n  Understand essential network security concepts, challenges, and careers

  n  Learn how modern attacks work

  n  Discover how firewalls, intrusion detection systems (IDS), and virtual private networks (VPNs) combine to protect modern networks

  n  Select the right security technologies for any network environment

  n  Use encryption to protect information

  n  Harden Windows and Linux systems and keep them patched

  n  Securely configure web browsers to resist attacks

  n  Defend against malware

  n  Define practical, enforceable security policies

  n  Use the “6 Ps” to assess technical and human aspects of system security

  n  Detect and fix system vulnerability

  n  Apply proven security standards and models, including Orange Book, Common Criteria, and Bell-LaPadula

  n  Ensure physical security and prepare for disaster recovery

  n  Know your enemy: learn basic hacking, and see how to counter it

  n  Understand standard forensic techniques and prepare for investigations of digital crime

 

  • Sales Rank: #323224 in Books
  • Published on: 2013-11-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.20" w x 7.00" l, 1.70 pounds
  • Binding: Paperback
  • 512 pages

About the Author

Chuck Easttom is a security consultant, author, and trainer. He has authored fourteen other books on programming, Web development, security, and Linux. Chuck holds more than 28 different industry certifications including CISSP, CEH, CHFI, ECSA, CIW Security Analyst, MCSE, MCSA, MCDBA, MCAD, Server+, and more. He has served as a subject matter expert for the Computer Technology Industry Association (CompTIA) in the development or revision of four of their certification tests, including the initial creation of their Security+ certification. He also developed the ECES cryptography certification for the EC Council. Chuck is a frequent guest speaker for computer groups, discussing computer security. You can reach Chuck at his website (www.chuckeasttom.com) or by email at chuck@chuckeasttom.com.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Defensless Advice
By Bob Monroe
Just looking at the table of contents made my mouth salivate, because of the range of topics covered. Instead of throwing the reader into the wild world of security, Mr. Eastton starts off with chapter one on Networking. The reason why starting off a security book with networking 101 is important is simply because too many people don't understand the engine that runs the network. The author moves on into deeper topics as he progresses the reader through the book but continues to hammer the importance of knowing networking fundamentals throughout the book.

Like many of the Pearson brand books, each chapter ends with some thought provoking questions and he adds some nice exercises. The questions usually cause you to go and reread that portion of the chapter but it's the exercises that really reenforce the overall purpose of the information. The author isn't selling any certification or didn't seem to me to have an agenda other than provide a decent book on information security.

There is a major problem throughout the book; it must have been sitting on a shelf for a long time before it was actually published. I say this for several reasons and with all the respect in the world for an author with 23 certifications under his belt.

1. Mr Easttom calls a certain group of security professionals “Sneakers” when we actually call them “Penetration Tester” or Certificated Ethical Hackers (CEH). This group of folks break down further into red teams, social engineers, competitive business intelligence analysis and other fancy names depending on what they charge per hour and if they actually have a business address. In a nutshell, their job is to locate weaknesses in your network and report them to you.

2. The book starts off by poking hackers in the eye instead of showing the reader the difference between the types of hackers as he does later on in the book. There is a large problem with the organized crime portion of paid hackers. These hackers operate just like any other business except they have malicious intent as their mission statement. Then there are the state-sponsored hackers, the hactivists, the mafia hackers, the corporate espionage hackers and the disgruntled employees to worry about. None of which were really mentioned in the book.

3. Windows XP is discussed chapters before anything about Windows 8 is mentioned. Granted, there are differing opinions on how many computers are still operating Windows XP but there should be more focus on here and now operating systems.

4. The author talks about Internet Explorer (IE) and Netscape over Firefox, Safari or Chrome. The author links Firefox to Netscape but doesn't even mention any of the security/privacy issues surrounding IE. If you want secure browsing you need to be looking at Tails or Chrome, certainly not IE.

I was surprised to see the author bring up so many commercial products as viable solutions when there are quite a few open source products that have a better track record. Mr. Easttom does discuss what “Open Source” means but leads the reader astray by comparing the source code of volunteers versus closed source code of for-profit companies. Open source software is often just as good or better than commercial software because the people building the open software are doing so in an open environment where others can see and fix vulnerabilities before the product is released. Commercial software is propriety and difficult to detect flaws or vulnerabilities until the product has reached the market.

If the reader were looking for true countermeasures for their network they would be looking for defensive tools like Armitage with Metasploit, Nessus, Nmap, Kali, or even Fedora Security Spins. Snort is given a brief nod for it's intrusion detection capabilities but nothing is mentioned about Wireshark or other packet filtering packages. OphCrack is old news compared to using Python scripts for SQL injections and attacks on Apache servers.

It was nice to see the book covered some Linux security basics. Yes, the Bash vulnerability is a major media affair at the moment but it doesn't bother other 'nix that use Dash like Debian. Then there is big news about USB firmware being compromised. I would not expect that to be in the book because that is fairly new information. The problem is the author didn't tell the reader where to find the Common Vulnerability Enumeration (CVE) database. The CVE is the master collection of every vulnerability detected, the severity level and the impact it would have on your system. A book such as this needs to show the reader where to look for all the dirty little secrets.

The best place to find hacker news is by going into those areas and see what is shaping the next level of attacks. You can keep your hands clean and stick to Lifehacker.com and Network World or you can tighten up your browser security to head over to Hackin9.org, Offensive-Security.com, git-hub.org, Packetstorm.com, or Darknet.org.

Overall, I wish the book went into defending and countermeasures of a network. Instead, it was more of a dictionary description with very few tips or tricks. There were good questions and some great exercises but none of them would help out against an Advanced Persistent Threat (APT). APT wasn't even used as a term in the book. If you are looking for a sword to defend your network, this book is a butter-knife.

0 of 0 people found the following review helpful.
Basic intro to Network Security with dated product info
By Avidreader
This is very introductory textbook on the topic of Network Security that’s copyrighted 2014 with First Printing in October 2013.Yet, in Chapter 4, “Firewall Practical Applications”, the author uses as an example the Cisco PIX 515E firewall for which Cisco announced End of Life in 2008. That does not make too much sense. Also, the price of the PIX 515E in the book is quoted as between $1800 and $2600 depending on whether it’s new or refurbished. It’s a real stretch that in 2014 or even in 2013 a PIX 515E would have cost that much. As of the writing of this review, February 2015, you can pick up a PIX 515E on E-Bay for as little as $40.

Something does not make sense about this publication given its copyright date. Without exception, all of the chapter references listed in Appendix A are dated 2004 or before. While no one denies that security has a long history and many security principles are simply timeless, a publication on Network Defenses copyrighted 2014 ought to have a sprinkle of more recent references, especially given the evolution of networking and security threats over the last decade.

Having slammed the book for its dated product examples (there are a few more than just the PIX 515E), I would consider it a nice compilation of introductory info on a range of security topics, including encryption and firewall fundamentals, assessing system security, security standards and more. For someone entering the field of network security it is a reasonable starter, reinforced by exercises and multiple choice questions at the end of each chapter. But for a Security Professional, well, if you forgot your security and networking basics, scan through this book for a refresher.

1 of 1 people found the following review helpful.
Easy read for a difficult topic
By Kevin Patrick Waters
This book was a good refresher about information security concepts. I'd recommend it to anyone considering a career change to the world of InfoSec or to IT professionals wanting to protect their networks better.

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Sabtu, 20 November 2010

[W253.Ebook] Download The Black Hole, by Alan Dean Foster

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The Black Hole, by Alan Dean Foster

Ballantine Del Rey, 1979. Mass market paperback, 1st printing. Novelization of the Walt Disney film.

  • Sales Rank: #214644 in Books
  • Published on: 1979-12
  • Released on: 1979-11-12
  • Original language: English
  • Number of items: 1
  • Binding: Mass Market Paperback
  • 213 pages

Most helpful customer reviews

6 of 7 people found the following review helpful.
Foster, The Black Hole
By Awilson
The Black Hole by Alan Dean Foster was a science fiction novel for me. I mean that it was predictable for me because it involved things like space ships, robots, lots of technology that the author must explain to the reader, and a large chunk of the story being devoted completely to these and other complex explanations. I find that characterization in a lot of novels like this gets forgotten about when it comes to descriptions of futuristic things. Still, I was drawn in (no pun intended) by the title. I have always had a fascination for things like tornadoes and giant whirlpools. Nature is fascinating and in this book, Foster describes the black hole as "nature gone insane." The book held my interest because of the descriptions of the black hole throu-out, but failed to really interest me in anything else. The basic story of a ship exploring deep space for other life and coming across a much larger ship near a massive black hole (a ship that was supposed to be lost forever) is intriguing, especially when we learn that the captain of the ship is planning on traveling through the black hole in the name of science and insanity and so on.
In short, a science fiction novel with all of the stereotypes firmly in place with an ending interesting enough to me to give it three stars for the amount of entertainment I got out of it. I will shortly forget the major details but the ending will stick with me.

3 of 4 people found the following review helpful.
Too Bad The Ending Gets Sucked Down The Black Hole
By KGK1995
I picked up this novelization to find out what in the world happened at the end of the movie. In almost all cases the book is better than the movie, but not this time. If you want a coherent ending, this book disappoints. The last page (213) of my 1979 Del Rey / Ballantine edition has hanging sentences and paragraphs that have no beginning. Seems like someone else didn't know how to end this book either, so they choose not to.
I had to press forward through the first fifty pages but the middle and most of the ending is a great read - burn the last three pages.
This is not a kiddie book. A good read for young adults and adults. It is refreshing to read a novelization using vocabulary like "desiccation", "subsumed", "quiescent", and "stanchion". I appreciated the major themes, such as good and evil, more with the book than the film.
Not a bad little science fiction jaunt with a fascinating topic. A better ending would have helped tremendously.

1 of 1 people found the following review helpful.
I always liked this book because it had some bits not found ...
By Carpo Collins
It's a movie novelization from Alan Dean Foster- the king of film novelizations. I always liked this book because it had some bits not found in the film such as how the story takes place during Christmastime (on Earth). My only real complaint- the ending is very undeveloped, though this is by no means Mr. Foster's fault- staff at Disney had difficulty coming up with an ending (which was developed in the 11th hour, reputedly). I also like some details such as what kinds of food and herbs were grow in the greenhouse aboard the Cygnus. If you're a fan of the original film and don't have this (or the original screenplay), then get hold of this book.

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Senin, 15 November 2010

[P353.Ebook] PDF Download Basic Reading Inventory: Pre-Primer through Grade Twelve and Early Literacy Assessments, by Jerry Johns

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Basic Reading Inventory: Pre-Primer through Grade Twelve and Early Literacy Assessments, by Jerry Johns

book comes with studnet word lists, passages, and early literacy assessments book main textbook has tear out pages (all there) that can be used to administer a BRI. Very helpful book when needing know how to administer a BRI

  • Sales Rank: #53219 in Books
  • Published on: 2012-04-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.50" h x 8.50" w x 1.75" l, 3.75 pounds
  • Binding: Paperback
  • 429 pages

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12 of 12 people found the following review helpful.
No differnence from previous edition 10
By Jeff Nelson
There is no difference between this version and the previous edition. We bought it hoping for new reading selections, however, they are the same.

9 of 10 people found the following review helpful.
BRI - good
By Elizabeth H. Allen
This is almost exactly like the edition I purchased about 10 years ago. Based on solid research, as all Jerry Johns books are. Packaged better - separate book for student copies is very nice and much easier to handle. Thankfully, some of the assessment stories are not the same as the old version I have.

CON - could not preview the book any where! Not on line and not even once I purchased it as the wrapping said if it was broken I couldn't return it. I was really looking for new stories and was hoping questions would be labeled differently, not with the F or E. I was looking for comprehension questions to be labeled more specifically to help diagnose specific types of questions the student may be experiencing difficulty with. I was hoping for all the stories to be newer and a little longer.

7 of 7 people found the following review helpful.
Excellent!
By Betty
A comprehensive reading inventory for placement, diagnosis and remediation in reading. Great for teachers, tutors, or reading specialists who need a comprehensive inventory.

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Bargaining for Advantage - Negotiation Strategies for Reasonable People (99) by Shell, G Richard [Mass Market Paperback (2000)]

  • Published on: 2000
  • Binding: Paperback

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Supervising Police Personnel: The Fifteen Responsibilities (7th Edition) (Pearson Criminal Justice), by Paul M. Whisenand

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Supervising Police Personnel: The Fifteen Responsibilities (7th Edition) (Pearson Criminal Justice), by Paul M. Whisenand

Using an interactive, three-part structure, this book covers all the latest supervisory concepts and practices—and emphasizes character, values and strengths-based leadership throughout. Organized around 15 core responsibilities, it tackles issues such as ethics, communications, training, evaluations, empowerment and problem-oriented policing— uniquely combining the human factor with the performance edge. New chapters on strengths-based leadership, emotions, and performance appear in this edition and exercises reinforce what’s required to lead and supervise today’s police force.  Broken up into three parts, the updated content includes:

  • Part I–On Becoming a Leader focuses on core character traits and values such as ethics, strength-based leadership, vision, communications, emotions and team leadership.
  • Part II–On Becoming a Supervisor discusses police supervisory competencies such as time, vitality, issues, training and evaluation.
  • Part III–Getting Results includes discussion of empowerment, community and problem-oriented policing and performance. 

This book is a perfect resource for professionals with a career in police supervision, human or organizational behavior, criminal justice, community relations, mediation, and/or ethics.

  • Sales Rank: #504464 in Books
  • Published on: 2010-01-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 1.00" w x 7.10" l, 1.61 pounds
  • Binding: Hardcover
  • 360 pages

From the Publisher
A practical book which covers all the latest supervisory concepts and practices, and encourages the reader to think and then behave as a supervisor.

From the Inside Flap
PREFACE

This, the fourth edition, continues to represent the police supervisor's role as a set of integrated responsibilities. This has been and, in all likelihood, will be an enduring theme for future editions.

As in past editions, all fifteen responsibilities are formatted as chapters. Each one of the responsibilities has been modified, some considerably. more than others. A few have been retitled to reflect a thematic emphasis on teamwork.

I realize that the term "team" is overused to the point that today some find it trite. I toyed with the words "partner," "collaborative," "consensual," "seamless," and others. "Teamwork" prevailed, as you'll soon see in the three major sections: Team Basics, Team Building, and Teamwork.

Team Basics provides the infrastructure for contemporary police work—community-oriented policing. These chapters deal with constancy and integrity of purpose—values, ethics, and vision—and with the allocation of the requisite time to communicate all three. The chapters on ethics and vision contain a lot of new material.

Team Building starts with a supervisor's responsibility for serving as a team leader. This naturally encompasses motivating, empowering, and training one's staff, while ensuring that everyone is mentally and physically well. The two chapters on team leadership and motivation are essentially new.

Teamwork includes organizing for action, measuring the results of that action, rectifying mistakes, and making certain that community-oriented policing works. I am convinced that it takes teamwork to make it work. Finally, the supervisor is challenged to sense incoming demands or needs for change. Significant updatings are found in the chapters on performance appraisal and conflict resolution.

Being a police supervisor is much more than having more pay, more authority, more influence, more status, and the like, It is much more a set of vital responsibilities, as you will soon discover in the chapters that follow.

I would like to thank Joe Sandoval of Metropolitan State College, Sgt. Twan Uptgrow of the Metro-Dade Police Department, and Sgt. Marc Deluca of the Charlotte Police Department for reviewing the manuscript. My warmest thanks to Kim Davies, Senior Editor, Prentice Hall, who coached and inspired me during the writing of this edition; Pat David and Julie Schmidt, who expertly typed and critically edited the manuscript; and, finally, my longtime prized teammate and wise co-author, George Rush, who said, "Be a big boy. Write this one by yourself."

Paul Whisenand
San Clemente, California

From the Back Cover

Using an interactive, three-part structure, this book covers all the latest supervisory concepts and practices-and emphasizes character, values and strengths-based leadership throughout. Organized around 15 core responsibilities, it tackles issues such as ethics, communications, training, evaluations, empowerment and problem-oriented policing- uniquely combining the human factor with the performance edge. New chapters on strengths-based leadership, emotions, and performance appear in this edition and exercises reinforce what's required to lead and supervise today's police force.  Broken up into three parts, the updated content includes:

  • Part I—On Becoming a Leaderfocuses on core character traits and values such as ethics, strength-based leadership, vision, communications, emotions and team leadership.
  • Part II—On Becoming a Supervisordiscusses police supervisory competencies such as time, vitality, issues, training and evaluation.
  • Part III—Getting Resultsincludes discussion of empowerment, community and problem-oriented policing and performance. 
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Selasa, 09 November 2010

[C783.Ebook] Ebook Download Soap, Sex, and Cigarettes: A Cultural History of American Advertising, by Juliann Sivulka

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Soap, Sex, and Cigarettes: A Cultural History of American Advertising, by Juliann Sivulka

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Soap, Sex, and Cigarettes: A Cultural History of American Advertising, by Juliann Sivulka

This book is an examination of how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

  • Sales Rank: #1050982 in Books
  • Brand: Brand: Wadsworth Publishing
  • Published on: 1997-03-20
  • Original language: English
  • Number of items: 1
  • Dimensions: .70" h x 6.35" w x 9.12" l, 1.38 pounds
  • Binding: Paperback
  • 464 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great Book for All Aspiring Advertisers.
By Nick W.
Fantastic read. Great for any young aspiring advertising or marketing students, or just those into early American pop culture (50's-60's). Sort of like the Mad Men's guide to Advertising.

14 of 15 people found the following review helpful.
Not just for the classroom!
By Suegsf
When I ordered this book, I thought it might be just another text book, however, Ms. Sivulka is a skillful writer worth reading at any level. Her subject matter is interesting, obviously carefully selected and well-coordinated. The illustrations are entertaining and pertinent. It's a fun read with lots of know-how apparent.

0 of 0 people found the following review helpful.
10 Reasons Why You Should Take a Look
By Alana
Soap, Sex, and Cigarettes: A Cultural History of American Advertising is a useful supplementary textbook for any student or professional interested in Advertising, Branding, and Marketing. If you are on the fence about purchasing this book, here are 10 easy reasons why you should take a look:

1. Chronological Chapters: From 1492 to "Advertising for Today and Tomorrow", Sivulka provides an easy reference for delving into a particular era or flipping through to walk through American Advertising.

2. Engaging Examples: Starting with page one there are three historical examples of advertising and the book offers a wealth of images- a lot of them humorous and engaging in comparison to society now. For example, an 1884 trade card using chromolithography, showing a man proposing and the female stating "Yes on condition that you buy me a 'Domestic' with new wood work and attachments" and 1962's "I dreamed I took the bull by the horns... in my maidenform bra" (visual on page 327... and yes there is a woman in her bra holding a bull by the horn).

3. Telling Timelines: You will find many interesting timelines in this book: historical dates, brands, advertising firsts, woman's suffrage, early radio, television... beneficial for students with term papers and the professional looking for presentation facts for a meeting.

4. Say it again, Sam: Memorable Slogans: Almost every chapter has the progression of "Memorable Slogans" that you will most likely recall or find amusing, even if only from movies, television and online.

5. Celebrity Callouts: Many chapters feature a callout of a key person in advertising history. This is a helpful resource for learning about key players personally and is extremely useful in referencing for building credibility... and they are fun, easy to read.

6. Taste of the Times: Each chapter contains "A Taste of the Times" which puts you into the right historical setting and the events that are occuring as the chapter proceeds- a beneficial feature for more insight.

7. Cream of the Crop: Bests & Favorites: From Favorite TV Jingles & Best TV Commercials over the years in later chapters. It is always advantageous to review and know what has succeeded in history, from war tactics to advertising and graphic design. Becoming a student of history's bests is a knowledge that is impressive and useful.

8. Status & Sex: Well-known throughout history is the use of someone's status/aspirations and sex in advertising. This book addresses these tactics head-on in a refreshing and tongue-in-cheek manner at times.

9. Impressive Index: In the back of this textbook is a index with every large historical event and specific brands, agencies and terms used often. If you need to find out about Erte or Etch A Sketch, they are right there for easy reference.

10. Easy on the Back: Unlike the majority of textbooks that not only build your brain, but your biceps as well, this book by Thomson/Wadsworth is small, light and easy to carry. A lot of information in a small, colorful package.

Cons: I did find some inconsistencies in details of information from time to time in this book, like with Coca-Cola for example. Yet the book with all of its callouts and humorous examples makes it worth it for simply the laughs and guffaws at American History. Also, this textbook is a bit outdated for the last chapters-- 1998 is over 10 years ago now, but thank goodness this is studying history! You'll still find it useful and engaging.

Overall, I am more than happy to recommend this book to anyone (student or professional) seeking a book on the American History of Advertising, or a conversation starting pop-culture book for the coffee table.

See all 11 customer reviews...

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